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Trust in media technology

Janzik Robin, Quandt Thorsten

Research article (book contribution) | Peer reviewed

Abstract

Modern media technologies are increasingly discussed in light of their risks: a potential benefit comes with potential damage. The concept of trust in technology explains why users tolerate these risks in the process of technology adoption. However, this emerging field of research is mainly dedicated to the study of trust in the organizational context—it lacks a comprehensive elaboration of the concept in the context of private media use. This chapter addresses this gap by critically evaluating existing approaches to trust in technology and the associated state of research in order to develop a model of trust in media technology. This model takes particular account of the boundary conditions of private media use from a communication studies perspective. Finally, this chapter outlines considerations for the empirical testing of the model, and implications for future research on trust in the context of private media use.

Details about the publication

Publisher: Blöbaum B
Book title: Trust and communication. Findings and implications of trust research
Page range: 99-113
Publishing company: Springer VDI Verlag
Place of publication: Cham
Status: Published
Release year: 2021 (18/11/2021)
Language in which the publication is written: English
DOI: 10.1007/978-3-030-72945-5_5
Link to the full text: https://doi.org/10.1007/978-3-030-72945-5_5
Keywords: Communication studies; Media technology; Media use; Technology acceptance; Trust in technology; Trustworthiness

Authors from the University of Münster

Janzik, Robin
Research Training Group 1712 "Trust and Communication in a Digitized World" (GRK 1712)
Quandt, Thorsten
Professur für Kommunikationswissenschaft, Schwerpunkt: Onlinekommunikation (Prof. Quandt)