The role of organisational drivers of exploration and exploitation – Market dynamism as a contingency factor

Lendowski Eva, Grotenhermen Jan-Gerrit, Jürgenschellert Britta, Schewe Gerhard

Research article (journal) | Peer reviewed

Details about the publication

JournalEuropean Management Journal
Volume41
Issue3
Page range445-457
StatusPublished
Release year2023
Language in which the publication is writtenEnglish
KeywordsExploration; Exploitation; Organisational content; Market dynamism; Customer involvement; Data-driven decision-making

Authors from the University of Münster

Grotenhermen, Jan-Gerrit
Lendowski, Eva
Schewe, Gerhard