Soziales Engagement von Konsumenten: Studie zur Teilnahme an Crowdsourcing-Kampagnen
Annegarn L, Lendowski E
Research article (journal) | Peer reviewedDetails about the publication
Volume: 89
Issue: 4
Page range: 230-235
Status: Published
Release year: 2020
Language in which the publication is written: German
Keywords: Purpose driven organizations; social innovation; crowdsourcing; social impact; consumer engagement; motivation
Authors from the University of Münster
| Lendowski, Eva | Chair of Organization, Human Resource Management and Innovation |