The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective
Karimi Sahar, Holland Christopher Patrick, Nadia Papamichail K
Research article (journal) | Peer reviewedDetails about the publication
Journal: Journal of Business Research
Volume: 91
Status: Published
Release year: 2018 (05/06/2018)
Language in which the publication is written: English
Authors from the University of Münster
| Holland, Christopher | Interorganisational Systems Group (IOS) (IOS) |