Are behavioral pricing tactics also present in the B2B context? Evidence from a complex chemical B2B product
Hamadi T. and Strudthoff M.
Research article (journal) | Peer reviewedDetails about the publication
Volume: 13
Issue: 1
Page range: 3-16
Status: Published
Release year: 2016
Language in which the publication is written: English
Authors from the University of Münster
| Hamadi, Thomas | Betriebswirtschaftslehre für Naturwissenschaften (Prof. Leker) |
| Strudthoff, Maike | Betriebswirtschaftslehre für Naturwissenschaften (Prof. Leker) |