Multi-Channel-Handel: Eine kostenspezifische Betrachtung differenzierter Strategieoptionen der Handelsdistribution in einer Einkaufswelt mit multioptionalen Kundenpräferenzen
Buschmann A
Thesis (doctoral or post-doctoral)Details about the publication
Status: Published
Release year: 2013
Language in which the publication is written: German
Type of thesis: Dissertation thesis
University of graduation: Westfälische Wilhelms-Universität Münster
Graduation year: 2013
Authors from the University of Münster
| Buschmann, Ansgar | Office of Research on General and Textile Market Economy (FATM) |