Bewertung von Innovationen im Sportmarketing: Entwicklung einer anwenderorientierten Systematik zur Messung und Bewertung
Schilling F, Gaede N, Grundmann F
Research article (book contribution) | Peer reviewedDetails about the publication
Publisher: Schewe G, Rohlmann P
Book title: Sportmarketing: Perspektiven und Herausforderungen vor dem Hintergrund der Fußball-WM 2006
Page range: 165-196
Publishing company: Hofmann-Verlag
Place of publication: Schorndorf
Title of series: Sportmarketing
Status: Published
Release year: 2005
Language in which the publication is written: German
ISBN: 3-7780-6020-1
Keywords: Berufsfußball; Sportsponsoring; Marketing
Authors from the University of Münster
| Gaede, Nicolas | Chair of Organization, Human Resource Management and Innovation |
| Grundmann, Frank | Chair of Organization, Human Resource Management and Innovation |