Procter & Gamble: Pampers Germany: A brand under pressure

Preschitschek Nina, Leker Jens, Wiesemann Frank

Other scientific publication

Details about the publication

StatusPublished
Release year2012
Language in which the publication is writtenEnglish

Authors from the University of Münster

Leker, Jens
Institute of Business Administration at the DEP of Chemistry and Pharmacy
Preschitschek, Nina
Institute of Business Administration at the DEP of Chemistry and Pharmacy