Back to the Niches: On the Role of e-Word-of-Mouth for Long Tail Formation - Evidence from Germany
Ehrmann T, Schmale H
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: Published
Release year: 2009
Language in which the publication is written: English
Conference: 2009 Academy of Management Annual Meeting, Chicago, USA, undefined
Authors from the University of Münster
| Ehrmann, Thomas | Institute of Strategic Management |
| Schmale, Carl Hendrik | Institute of Strategic Management |