The Hitchhiker's Guide to the Long Tail: The Influence of Online Review and Product Recommendations on Book Sales - Evidence from German Online Retailing
Ehrmann T, Schmale H
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: Published
Release year: 2008
Language in which the publication is written: English
Conference: International Conference on Information Systems (ICIS 2008), Paris, Frankreich, undefined
Authors from the University of Münster
| Ehrmann, Thomas | Institute of Strategic Management |
| Schmale, Carl Hendrik | Institute of Strategic Management |