A Contemporary View on Market Orientation and Innovativeness: The Mediating Role of Customer Co-Creation
Gelhard C, Kortmann S, Leker J
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: Published
Release year: 2014
Language in which the publication is written: English
Conference: XXV ISPIM Conference, Dublin
Authors from the University of Münster
| Gelhard, Carsten | |
| Kortmann, Sebastian | |
| Leker, Jens |