Rapid Incremental Innovation Strategy: Sustainable Competitive Advantage
Broom Lowell, Loudon David L., Service Robert W., Sonius David
Research article (journal) | Peer reviewedDetails about the publication
Volume: 01
Issue: 06
Page range: 50-58
Status: Published
Release year: 2014 (01/09/2014)
Language in which the publication is written: English
Authors from the University of Münster
| Sonius, David | Institute of Business Administration at the DEP of Chemistry and Pharmacy |