Marketplaces for Digital Data: Quo Vadis?

Stahl Florian, Schomm Fabian, Vomfell Lara, Vossen Gottfried

Abstract

The newly emerging market for data is insufficiently researched up to now. The survey presentedin this work - which is the third iteration of a a series of studies that started in 2012 - intends toprovide a deeper understanding of this emerging type of market. Research questions concerningthe provider manifestations and the commoditization of data are identified. The findings indicatethat data providers focus on limited business models and that data remains individualized anddifferentiated. Nevertheless, a trend towards commoditization for certain types of data can beforeseen, which even allows an outlook to further developments in this area.