Solution Selling im B2C-Bereich - ein konzeptioneller Ansatz zur Typologisierung von Solutions (forthcoming)
Ahlert Dieter, Kes Isabelle, Brüggemann Felix, Peperhowe Jennifer, Schefer Benjamin
Research article (book contribution)Details about the publication
Editors: Woisetschläger et al.
Book title: Marketing für Solutions
Status: Published
Release year: 2009
Language in which the publication is written: German
Authors from the University of Münster
| Ahlert, Dieter | Institute of Trade Management and Network Marketing (IfHM) |
| Schefer, Benjamin | Institute of Trade Management and Network Marketing (IfHM) |