Instrumente zur Quantifizierung des Kundennutzens als Basis für die Preisfindung bei hybriden Produkten
Ahlert Dieter, Heußler Tobias, Michaelis Manuel, Möller K., Schwab Carsten, Seiter Mischa
Research article (journal)Details about the publication
Volume: 20
Page range: 473-487
Status: Published
Release year: 2008
Language in which the publication is written: German
Authors from the University of Münster
| Ahlert, Dieter |
Projects the publication originates from
Duration: 31/01/2007 - 31/01/2009 Type of project: Own resources project |