The Greenhushing Trap
Maibaum, Frederik; Reppmann, Manuel; Edinger-Schons, Laura Marie; Foege, Nils
Research article (journal)Details about the publication
Journal: MIT Sloan Management Review
Volume: 67
Issue: 2
Status: Published
Release year: 2025
Keywords: greenhushing; sustainability communication
Authors from the University of Münster
| Maibaum, Frederik | Professorship for Innovation, Strategy and Organization (Prof. Foege) |