Services Made in Germany - Markierung von Dienstleistungen mit dem Herkunftsland
Ahlert Dieter, Michaelis Manuel, Woisetschläger David, Backhaus Christof
Research article (book contribution)Details about the publication
Editors: Bruhn Manfred, Stauss Bernd
Book title: Forum Dienstleistungsmanagement - Dienstleistungsmarken
Page range: 101-119
Status: Published
Release year: 2008
Language in which the publication is written: German
Authors from the University of Münster
| Ahlert, Dieter |
Projects the publication originates from
Internationale Markenführung in Dienstleistungsnetzwerken:
Erfolgspotenziale schaffen, Marktchancen nutzen. (IMADI.net) Duration: 01/11/2005 - 31/05/2009 Funded by: Federal Ministry of Research, Technology and Space Type of project: Participation in federally funded joint project |