Switching Barriers in the Four-Stage Loyalty Model
Blut Markus, Evanschitzky Heiner, Vogel Verena, Ahlert Dieter
Research article (journal)Details about the publication
Journal: Advances in Consumer Research
Volume: 2007
Issue: 34
Page range: 726-734
Status: Published
Release year: 2007
Language in which the publication is written: English
Authors from the University of Münster
| Ahlert, Dieter |
Projects the publication originates from
Internationale Markenführung in Dienstleistungsnetzwerken:
Erfolgspotenziale schaffen, Marktchancen nutzen. (IMADI.net) Duration: 01/11/2005 - 31/05/2009 Funded by: Federal Ministry of Research, Technology and Space Type of project: Participation in federally funded joint project |