The Effects of Country of Origin and Corporate Reputation on Initial Trust: An Experimental Evaluation of the Perception of Polish Consumers
Michaelis Manuel, Woisetschläger David, Backhaus Christof, Ahlert Dieter
Research article (journal)Details about the publication
Journal: International Marketing Review
Volume: 25
Issue: 4 (Special Issue)
Page range: 404-422
Status: Published
Release year: 2008
Language in which the publication is written: English
Authors from the University of Münster
| Ahlert, Dieter |
Projects the publication originates from
Internationale Markenführung in Dienstleistungsnetzwerken:
Erfolgspotenziale schaffen, Marktchancen nutzen. (IMADI.net) Duration: 01/11/2005 - 31/05/2009 Funded by: Federal Ministry of Research, Technology and Space Type of project: Participation in federally funded joint project |