Do Ethnic Marketing Efforts Pay Off?: Interaction Effects of Accomodated Brand and Price on Product Evaluation and Purchase Intention
Michaelis Manuel, Duong Dinh Hai Van, Heussler Tobias, Meyer Mareike, Ahlert Dieter
Research article (journal)Details about the publication
Volume: 2009
Issue: 36
Page range: 552-553
Status: Published
Release year: 2009
Language in which the publication is written: English
Authors from the University of Münster
| Ahlert, Dieter |
Projects the publication originates from
Internationale Markenführung in Dienstleistungsnetzwerken:
Erfolgspotenziale schaffen, Marktchancen nutzen. (IMADI.net) Duration: 01/11/2005 - 31/05/2009 Funded by: Federal Ministry of Research, Technology and Space Type of project: Participation in federally funded joint project |