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Brands go East - Internationale Markenführung und Netzwerkmarketing bei Dienstleistungen

Ahlert Dieter, Backhaus Christof, Berentzen Johannes, Blut Markus, Michaelis Manuel, Ullrich Wolfgang

Working paper

Details about the publication

Editors: Ahlert Dieter
Place of publication: Münster
Title of series: Imadi.net
Volume of series: 1
Status: Published
Release year: 2006
Language in which the publication is written: German

Authors from the University of Münster

Ahlert, Dieter
Institute of Trade Management and Network Marketing (IfHM)

Projects the publication originates from

Internationale Markenführung in Dienstleistungsnetzwerken: Erfolgspotenziale schaffen, Marktchancen nutzen. (IMADI.net)
Duration: 01/11/2005 - 31/05/2009
Funded by: Federal Ministry of Research, Technology and Space
Type of project: Participation in federally funded joint project