The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel
Ahlert Dieter, Heußler Tobias, Backhaus Christof, Michaelis Manuel, Ommen Nils
Research article (journal)Details about the publication
Journal: Journal of Global Fashion Marketing
Volume: Vol. 1
Issue: No. 2
Status: Published
Release year: 2010
Language in which the publication is written: English
Authors from the University of Münster
| Ahlert, Dieter | Institute of Trade Management and Network Marketing (IfHM) |
| Ommen, Nils | Institute of Trade Management and Network Marketing (IfHM) |