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Gut feeling versus idea assessment - Evaluating ideas in the Front End of Innovation
Lecou Christos, Blug Matthias, Leker Jens
Research article in edited proceedings (conference)
Details about the publication
Status:
accepted / in press (not yet published)
Release year:
2011
Language in which the publication is written:
English
Conference:
18th International Product Development Management Conference
, Delft
Authors from the University of Münster
Lecou
,
Christos
Institute of Business Chemistry
Leker
,
Jens
Institute of Business Chemistry