The Green Transition in Motorsport: Purpose, Politics, and Profit [Der grüne Wandel im Motorsport. Zweck, Politik und Profit]

Naess, Hans-Erik Tickell, Samuel

Abstract

This book is a critical exploration of motorsport’s contribution to ‘the green transition’, understood as a societal shift towards a fossil-free future, a circular economy, and greater social inclusiveness. The book takes a critical look at the historical impact of motorsport and the current business and sporting models that determine its sustainability, as well as the innovation that might contribute solutions to wider social and environmental problems. Drawing on perspectives from sociology, media and sport business, the book unpacks the complexity of stakeholder interests in motorsport that might constrain positive change. Presenting cases and data from Formula One, Formula E, Extreme E, the World Rally Championship, NASCAR and the World Endurance Championship, the book considers the technological and organizational change required to address the triple bottom line of financial, environmental and social sustainability, and looks at how audiences, markets, teams, governing bodies, corporations, and state actors combine to shape the social and economic environments within which motorsport takes place. Representing a unique case study of the impact of elite sport on wider society, this book is fascinating reading for anybody with an interest in motorsport, sport business, sustainable business, or environment, society and culture.