Optimising allocation of marketing resources among offline channel retailers: A bi-clustering-based model
Xiao J, Li Y, Tian Y, Jiang X, Wang Y, Wang S
Research article (journal) | Peer reviewedAbstract
Details about the publication
Journal: Journal of Business Research
Volume: 186
Page range: 114914null
Status: Published
Release year: 2025
Keywords: Operational research in marketing; Allocation of marketing resources; Retailer level; Market segmentation; Bi-clustering
Authors from the University of Münster
| Jiang, Xiaoyi | Professur für Praktische Informatik (Prof. Jiang) |