Best Paper Award of the Social Media Track, AMA Winter Marketing Educators' Conference: "What Drives Consumption & Engagement on Online Media-Sharing Platforms? An Investigation of YouTube”
Basic data of the distinction
Type of award: Best publication award
Awarded by: American Marketing Association
Award given to: Hennig-Thurau Thorsten; Paul, Michael, Wirtz, Caroline and Bohnenkamp, Björn
Date of awarding: 01/01/2013