University of Münster
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Profile picture of Alina Marie Herting

Alina Marie Herting, M.SC.

No current affiliations available for this person. The person is no longer active at the university.

Publications

Adoption of Virtual-Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions
Hennig-Thurau, Thorsten; Herting, Alina; Jütte, David (2024)
In: Journal of Interactive Marketing, 59. doi:10.1177/10949968241263353
Research article (journal) | Peer reviewed | Published
Social interactions in the metaverse: Framework, initial evidence, and research roadmap
Hennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, Alina M.; Cziehso, Gerrit P.; Linder, Marc; Kübler, Raoul V. (2023)
In: Journal of the Academy of Marketing Science, 51(6), 889-913. doi:10.1007/s11747-022-00908-0
Research article (journal) | Peer reviewed | Published

Prizes

Jagdish N. Sheth Award - Best JAMS Article of 2023 2023 (1st prize)
Awarded by: Academy of Marketing Science
Award given to: Hennig-Thurau, Thorsten; Aliman, Dorothea Nilusha; Herting, Alina Marie; Cziehso, Gerrit P.; Linder, Marc; Kübler, Raoul V.
Announced at: 01/05/2024 | Date of awarding: 23/05/2024
Type of distinction: Best publication award