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Show 1 to 10 of 290 results

Spatial captivity: When consumers dislike or like feeling constrained by material surroundings in service settings Fritze, Martin P.; Marchand, André; Hennig-Thurau, Thorsten; Feiereisen, Stéphanie; Mitchell, Vince (2026) In: International Journal of Research in Marketing, Online first, 1-20. doi:https://www.sciencedirect.com/science/article/pii/S0167811626000248 Research article (journal) \| Peer reviewed \| Published
Navigating the enterprise metaverse: How virtual reality affects business agility and meeting outcomes Aliman, Dorothea Nilusha; Hennig-Thurau, Thorsten; Henke, André (2025) In: Business Horizons, 67(9/10), 575-588. doi:10.1016/j.bushor.2024.05.007 Research article (journal) \| Peer reviewed \| Published
I like, I share, I vote: Mapping the dynamic system of political marketing Kübler, Raoul V.; Manke, Kai; Pauwels, Koen (2025) In: Journal of Business Research, 186, 1-16. Research article (journal) \| Peer reviewed \| Published
There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research Behrens, Ronny; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten (2025) In: Journal of the Academy of Marketing Science, 52, 760-780. doi:10.1007/s11747-024-01057-2 Research article (journal) \| Peer reviewed \| Published
Spatial word of mouth: How user reviews in the metaverse shape the success of virtual reality apps Kübler, Raoul V.; Hennig-Thurau, Thorsten (2025) In: Journal of Retailing, 2025. doi:10.1016/j.jretai.2025.03.002 Research article (journal) \| Peer reviewed \| Published
The contagious nature of pre-release consumer buzz: How observing other consumers' anticipation for a new product influences adoption In: , -. \| Peer reviewed
Spatial Marketing Research: Leveraging 3D Virtual and Interactive Spaces to Study Marketing Phenomena :
When the antidote is the poison: Investigating the relationship between people’s social media usage and loneliness when face-to-face communication is restricted In: , . \| Peer reviewed
Digital Capital: Importance for Social Status in Contemporary Society and Antecedents of its Accumulation In: . \| Peer reviewed
Adoption of Virtual-Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions In: . \| Peer reviewed

Mandler, Timo; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Schauerte, Ricarda; Cziehso, Gerrit P.

(2025)

Journal of Product Innovation Management

, 42

(6)

1044

1067

doi:10.1111/jpim.12785

Research article (journal)

| Published

Hohenberg, Sebastian; Hennig-Thurau, Thorsten; Behrens, Ronny; Wöhnl, Patrick; Pott, Hanna

(2025)

New York

Working paper

| Published

Jütte, David; Hennig-Thurau, Thorsten; Cziehso, Gerrit; Sattler, Henrik

(2024)

PloS one

, 19

(2)

e0296423

doi:10.1371/journal.pone.0296423

Research article (journal)

| Published

Rodríguez-Camacho, Javier A.; Linder, Marc; Jütte, David; Hennig-Thurau, Thorsten

(2024)

Computers in Human Behavior

, 159

doi:10.1016/j.chb.2024.108316

Research article (journal)

| Published

Hennig-Thurau, Thorsten; Herting, Alina; Jütte, David

(2024)

Journal of Interactive Marketing

, 59

doi:10.1177/10949968241263353

Research article (journal)

| Published

/ Marketing Science Institute.

Spatial captivity: When consumers dislike or like feeling constrained by material surroundings in service settings Fritze, Martin P.; Marchand, André; Hennig-Thurau, Thorsten; Feiereisen, Stéphanie; Mitchell, Vince (2026) In: International Journal of Research in Marketing, Online first, 1-20. doi:https://www.sciencedirect.com/science/article/pii/S0167811626000248 Research article (journal) \| Peer reviewed \| Published
Navigating the enterprise metaverse: How virtual reality affects business agility and meeting outcomes Aliman, Dorothea Nilusha; Hennig-Thurau, Thorsten; Henke, André (2025) In: Business Horizons, 67(9/10), 575-588. doi:10.1016/j.bushor.2024.05.007 Research article (journal) \| Peer reviewed \| Published
I like, I share, I vote: Mapping the dynamic system of political marketing Kübler, Raoul V.; Manke, Kai; Pauwels, Koen (2025) In: Journal of Business Research, 186, 1-16. Research article (journal) \| Peer reviewed \| Published
There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research Behrens, Ronny; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten (2025) In: Journal of the Academy of Marketing Science, 52, 760-780. doi:10.1007/s11747-024-01057-2 Research article (journal) \| Peer reviewed \| Published
Spatial word of mouth: How user reviews in the metaverse shape the success of virtual reality apps Kübler, Raoul V.; Hennig-Thurau, Thorsten (2025) In: Journal of Retailing, 2025. doi:10.1016/j.jretai.2025.03.002 Research article (journal) \| Peer reviewed \| Published
The contagious nature of pre-release consumer buzz: How observing other consumers' anticipation for a new product influences adoption In: , -. \| Peer reviewed
Spatial Marketing Research: Leveraging 3D Virtual and Interactive Spaces to Study Marketing Phenomena :
When the antidote is the poison: Investigating the relationship between people’s social media usage and loneliness when face-to-face communication is restricted In: , . \| Peer reviewed
Digital Capital: Importance for Social Status in Contemporary Society and Antecedents of its Accumulation In: . \| Peer reviewed
Adoption of Virtual-Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions In: . \| Peer reviewed