I like, I share, I vote: Mapping the dynamic system of political marketing

Kübler, Raoul V.; Manke, Kai; Pauwels, Koen (2025)

In: Journal of Business Research, 186, 1-16.

Research article (journal) | Peer reviewed | Published

The contagious nature of pre-release consumer buzz: How observing other consumers' anticipation for a new product influences adoption

Mandler, Timo; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Schauerte, Ricarda; Cziehso, Gerrit P. (2025)

In: Journal of Product Innovation Management, 42. doi:10.1111/jpim.12785

Research article (journal) | Peer reviewed | Published

When the antidote is the poison: Investigating the relationship between people’s social media usage and loneliness when face-to-face communication is restricted

Jütte, David; Hennig-Thurau, Thorsten; Cziehso, Gerrit; Sattler, Henrik (2024)

In: PloS one, 19(2), e0296423. doi:10.1371/journal.pone.0296423

Research article (journal) | Peer reviewed | Published

Adoption of Virtual-Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions

Hennig-Thurau, Thorsten; Herting, Alina; Jütte, David (2024)

In: Journal of Interactive Marketing, 59. doi:10.1177/10949968241263353

Research article (journal) | Peer reviewed | Published

Explaining physical retail store closures in digital times

Kupfer, Ann-Kristin; Marchand, André; Hennig-Thurau, Thorsten (2024)

In: Journal of Retailing, 100, 1-20. doi:10.1016/j.jretai.2024.07.001

Research article (journal) | Peer reviewed | Published

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I like, I share, I vote: Mapping the dynamic system of political marketing Kübler, Raoul V.; Manke, Kai; Pauwels, Koen (2025) In: Journal of Business Research, 186, 1-16. Research article (journal) \| Peer reviewed \| Published
Spatial word of mouth: How user reviews in the metaverse shape the success of virtual reality apps Kübler, Raoul V.; Hennig-Thurau, Thorsten (2025) In: Journal of Retailing, 2025. doi:10.1016/j.jretai.2025.03.002 Research article (journal) \| Peer reviewed \| Published
The contagious nature of pre-release consumer buzz: How observing other consumers' anticipation for a new product influences adoption Mandler, Timo; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Schauerte, Ricarda; Cziehso, Gerrit P. (2025) In: Journal of Product Innovation Management, 42. doi:10.1111/jpim.12785 Research article (journal) \| Peer reviewed \| Published
Spatial Marketing Research: Leveraging 3D Virtual and Interactive Spaces to Study Marketing Phenomena Hohenberg, Sebastian; Hennig-Thurau, Thorsten; Behrens, Ronny; Wöhnl, Patrick; Pott, Hanna (2025) New York: . Working paper \| Published
When the antidote is the poison: Investigating the relationship between people’s social media usage and loneliness when face-to-face communication is restricted Jütte, David; Hennig-Thurau, Thorsten; Cziehso, Gerrit; Sattler, Henrik (2024) In: PloS one, 19(2), e0296423. doi:10.1371/journal.pone.0296423 Research article (journal) \| Peer reviewed \| Published
Digital Capital: Importance for Social Status in Contemporary Society and Antecedents of its Accumulation Rodríguez-Camacho, Javier A.; Linder, Marc; Jütte, David; Hennig-Thurau, Thorsten (2024) In: Computers in Human Behavior, 159. doi:10.1016/j.chb.2024.108316 Research article (journal) \| Peer reviewed \| Published
Adoption of Virtual-Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions Hennig-Thurau, Thorsten; Herting, Alina; Jütte, David (2024) In: Journal of Interactive Marketing, 59. doi:10.1177/10949968241263353 Research article (journal) \| Peer reviewed \| Published
Navigating the enterprise metaverse: How virtual reality affects business agility and meeting outcomes Aliman, Dorothea Nilusha; Hennig-Thurau, Thorsten; Henke, André (2024) In: Business Horizons, 67. doi:10.1016/j.bushor.2024.05.007 Research article (journal) \| Peer reviewed \| Published
Explaining physical retail store closures in digital times Kupfer, Ann-Kristin; Marchand, André; Hennig-Thurau, Thorsten (2024) In: Journal of Retailing, 100, 1-20. doi:10.1016/j.jretai.2024.07.001 Research article (journal) \| Peer reviewed \| Published
There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research Behrens, Ronny; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten (2024) In: Journal of the Academy of Marketing Science, Online First(Online First). doi:10.1007/s11747-024-01057-2 Research article (journal) \| Peer reviewed \| Published