Informationssuche in B2B-Kaufprozessen - Empirische Analysen zur Erklärung der Nutzung von Web-Suchmaschinen als Informationskanal
Basic data of the doctoral examination procedure
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
Period of time: to 28/02/2015
Status: completed
Candidate: Hupka, Philipp
Doctoral subject: Wirtschaftslehre/Politik
Doctoral degree: Dr. rer. pol.
Awarded by: Department 04 - Münster School of Business and Economics
Supervisors: Backhaus, Klaus
Supervision at the University of Münster
| Backhaus, Klaus | Chair for Business-to-Business Marketing (IAS) |