Das Management von Wechselkosten als defensive Marketingstrategie: Theoretische Fundierung und empirische Analyse
Basic data of the doctoral examination procedure
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
Period of time: to 20/11/2007
Status: completed
Candidate: Blut, Markus
Doctoral subject: Betriebswirtschaftslehre
Doctoral degree: Dr. rer. pol.
Awarded by: Department 04 - Münster School of Business and Economics
Supervisors: Ahlert, Dieter
Supervision at the University of Münster
| Ahlert, Dieter | Institute of Trade Management and Network Marketing (IfHM) |