Virtual Reality-Based Product Representations in Conjoint Analysis - Empirical Insights on Its Applicability for Early Customer Integration in the Development Process of a Technical Innovation
Basic data of the doctoral examination procedure
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
Period of time: 01/09/2012 - 02/07/2015
Status: completed
Candidate: Jasper, Jonas
Doctoral subject: Betriebswirtschaftslehre
Doctoral degree: Dr. rer. pol.
Awarded by: Department 04 - Münster School of Business and Economics
Supervisors: Backhaus, Klaus; Gausemeier, Jürgen
Supervision at the University of Münster
| Backhaus, Klaus | Chair for Business-to-Business Marketing (IAS) |