Wie kann eine Marke in der interkulturellen Werbekommunikation an Attraktivität gewinnen? Am Beispiel der VR China
Basic data of the doctoral examination procedure
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
Period of time: 01/04/2004 - 16/06/2011
Status: completed
Candidate: Shan, Jiening
Doctoral subject: Kommunikationswissenschaft
Doctoral degree: Dr. phil.
Awarded by: Department 06 - Education and Social Studies
Supervisors: Schmidt, Siegfried