Navigating the enterprise metaverse: How virtual reality affects business agility and meeting outcomes

Aliman, Dorothea Nilusha; Hennig-Thurau, Thorsten; Henke, André (2025)

In: Business Horizons, 67(9/10), 575-588. doi:10.1016/j.bushor.2024.05.007

Forschungsartikel (Zeitschrift) | Peer reviewed | Veröffentlicht

There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research

Behrens, Ronny; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten (2025)

In: Journal of the Academy of Marketing Science, 52, 760-780. doi:10.1007/s11747-024-01057-2

Forschungsartikel (Zeitschrift) | Peer reviewed | Veröffentlicht

When the antidote is the poison: Investigating the relationship between people’s social media usage and loneliness when face-to-face communication is restricted

Jütte, David; Hennig-Thurau, Thorsten; Cziehso, Gerrit; Sattler, Henrik (2024)

In: PloS one, 19(2), e0296423. doi:10.1371/journal.pone.0296423

Forschungsartikel (Zeitschrift) | Peer reviewed | Veröffentlicht

Social interactions in the metaverse: Framework, initial evidence, and research roadmap

In: , -.

| Peer reviewed

The Evolution of Consumer Empowerment in the Social Media Era: A Critical Review

In: (Hrsg.), .

| Peer reviewed

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Navigating the enterprise metaverse: How virtual reality affects business agility and meeting outcomes Aliman, Dorothea Nilusha; Hennig-Thurau, Thorsten; Henke, André (2025) In: Business Horizons, 67(9/10), 575-588. doi:10.1016/j.bushor.2024.05.007 Forschungsartikel (Zeitschrift) \| Peer reviewed \| Veröffentlicht
I like, I share, I vote: Mapping the dynamic system of political marketing Kübler, Raoul V.; Manke, Kai; Pauwels, Koen (2025) In: Journal of Business Research, 186, 1-16. Forschungsartikel (Zeitschrift) \| Peer reviewed \| Veröffentlicht
There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research Behrens, Ronny; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten (2025) In: Journal of the Academy of Marketing Science, 52, 760-780. doi:10.1007/s11747-024-01057-2 Forschungsartikel (Zeitschrift) \| Peer reviewed \| Veröffentlicht
Spatial Marketing Research: Leveraging 3D Virtual and Interactive Spaces to Study Marketing Phenomena Hohenberg, Sebastian; Hennig-Thurau, Thorsten; Behrens, Ronny; Wöhnl, Patrick; Pott, Hanna (2025) New York: . Arbeitspapier / Working Paper \| Veröffentlicht
When the antidote is the poison: Investigating the relationship between people’s social media usage and loneliness when face-to-face communication is restricted Jütte, David; Hennig-Thurau, Thorsten; Cziehso, Gerrit; Sattler, Henrik (2024) In: PloS one, 19(2), e0296423. doi:10.1371/journal.pone.0296423 Forschungsartikel (Zeitschrift) \| Peer reviewed \| Veröffentlicht
Adoption of Virtual-Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions In: . \| Peer reviewed
Social interactions in the metaverse: Framework, initial evidence, and research roadmap In: , -. \| Peer reviewed
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The Evolution of Consumer Empowerment in the Social Media Era: A Critical Review In: (Hrsg.), . \| Peer reviewed
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