Spatial captivity: When consumers dislike or like feeling constrained by material surroundings in service settings

Fritze, Martin P.; Marchand, André; Hennig-Thurau, Thorsten; Feiereisen, Stéphanie; Mitchell, Vince (2026)

In: International Journal of Research in Marketing, Online first.

Research article (journal)

There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research

Behrens, Ronny; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten (2025)

In: Journal of the Academy of Marketing Science, 52.

Research article (journal)

The contagious nature of pre-release consumer buzz: How observing other consumers' anticipation for a new product influences adoption

Mandler, Timo; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Schauerte, Ricarda; Cziehso, Gerrit P. (2025)

In: Journal of Product Innovation Management, 42(6).

Research article (journal)

When the antidote is the poison: Investigating the relationship between people’s social media usage and loneliness when face-to-face communication is restricted

In: , .

Adoption of Virtual-Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions

In: .

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Spatial captivity: When consumers dislike or like feeling constrained by material surroundings in service settings Fritze, Martin P.; Marchand, André; Hennig-Thurau, Thorsten; Feiereisen, Stéphanie; Mitchell, Vince (2026) In: International Journal of Research in Marketing, Online first. Research article (journal)
Navigating the enterprise metaverse: How virtual reality affects business agility and meeting outcomes Aliman, Dorothea Nilusha; Hennig-Thurau, Thorsten; Henke, André (2025) In: Business Horizons, 67(9/10). Research article (journal)
There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research Behrens, Ronny; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten (2025) In: Journal of the Academy of Marketing Science, 52. Research article (journal)
Spatial word of mouth: How user reviews in the metaverse shape the success of virtual reality apps Kübler, Raoul V.; Hennig-Thurau, Thorsten (2025) In: Journal of Retailing, 2025. Research article (journal)
The contagious nature of pre-release consumer buzz: How observing other consumers' anticipation for a new product influences adoption Mandler, Timo; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Schauerte, Ricarda; Cziehso, Gerrit P. (2025) In: Journal of Product Innovation Management, 42(6). Research article (journal)
Spatial Marketing Research: Leveraging 3D Virtual and Interactive Spaces to Study Marketing Phenomena Hohenberg, Sebastian; Hennig-Thurau, Thorsten; Behrens, Ronny; Wöhnl, Patrick; Pott, Hanna (2025) New York(kein Verlag angegeben). Working paper
When the antidote is the poison: Investigating the relationship between people’s social media usage and loneliness when face-to-face communication is restricted In: , .
Digital Capital: Importance for Social Status in Contemporary Society and Antecedents of its Accumulation In: .
Adoption of Virtual-Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions In: .
Explaining physical retail store closures in digital times In: .