Logistic Regression and Discriminant Analysis

Tillmanns S, Krafft M (2021)

In: Homburg C, Klarmann M, Vomberg A (eds.), Handbook of Market Research, 329-367. .

Research article (book contribution) | Peer reviewed | Published

Logistic Regression and Discriminant Analysis

Tillmanns Sebastian, Krafft Manfred (2017)

In: Homburg Christian, Klarmann Martin, Vomberg Arnd (eds.), Handbook of Market Research, 1-39. .

Research article (book contribution) | Peer reviewed | Published

How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition

Tillmanns Sebastian, TerHofstede Frenkel, Krafft Manfred, Goetz Oliver (2017)

In: Journal of Marketing, 81(2), 99-113. doi:10.1509/jm.15.0398

Research article (journal) | Peer reviewed | Published

The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

In: , -.

| Peer reviewed

Ein empirischer Vergleich von Kundenbindungsdeterminanten im Business-to-Business-Bereich

In: , -.

| Peer reviewed

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Logistic Regression and Discriminant Analysis Tillmanns S, Krafft M (2021) In: Homburg C, Klarmann M, Vomberg A (eds.), Handbook of Market Research, 329-367. . Research article (book contribution) \| Peer reviewed \| Published
Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership Viswanathan V, Tillmanns S, Krafft M, Asselmann D (2018) In: Journal of the Academy of Marketing Science, 2018(46/6), 1108-1132. doi:10.1007/s11747-018-0603-8 Research article (journal) \| Peer reviewed \| Published
Logistic Regression and Discriminant Analysis Tillmanns Sebastian, Krafft Manfred (2017) In: Homburg Christian, Klarmann Martin, Vomberg Arnd (eds.), Handbook of Market Research, 1-39. . Research article (book contribution) \| Peer reviewed \| Published
Drivers of Private-Label Purchase Behavior Across Quality Tiers and Product Categories Noormann Philipp, Tillmanns Sebastian (2017) In: Zeitschrift für Betriebswirtschaft, 87(3), 359-395. doi:10.1007/s11573-016-0837-1 Research article (journal) \| Peer reviewed \| Published
How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition Tillmanns Sebastian, TerHofstede Frenkel, Krafft Manfred, Goetz Oliver (2017) In: Journal of Marketing, 81(2), 99-113. doi:10.1509/jm.15.0398 Research article (journal) \| Peer reviewed \| Published
Customer win-back: the role of attributions and perceptions in customers’ willingness to return In: , -. \| Peer reviewed
The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions In: , -. \| Peer reviewed
Kundenbindungsprogramme: State of the Art und Forschungsperspektiven In: , -. \| Peer reviewed
Ein empirischer Vergleich von Kundenbindungsdeterminanten im Business-to-Business-Bereich In: , -. \| Peer reviewed
Undervalued or overvalued customers: Capturing total customer engagement value In: , -. \| Peer reviewed