Organisation:
Zeige 1 bis 10 von 11 Ergebnissen
Zeige 1 bis 10 von 11 Ergebnissen
| Can Identity Duels Improve Consumers’ Brand Attitude? Mack, Nina; Ferié, Frederik (27.05.2022) Academy of Marketing Science Conference, Monterey, California Art des Vortrags: wissenschaftlicher Vortrag | |
| The Effect of Ethical Labels on Customer Product Perception Steppuhn, Vanessa (30.05.2019) 48th Annual EMAC Conference, Hamburg, Deutschland Art des Vortrags: wissenschaftlicher Vortrag | |
| Power to the People - Customer Empowerment in Loyalty Programs Kötterheinrich, Kim (27.05.2019) Cotoral Colloquium EMAC 2019, Hamburg Art des Vortrags: wissenschaftlicher Vortrag | |
| Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception Steppuhn, Vanessa (13.07.2018) 5th International Conference on Research on National Brand & Private Label Marketing, Barcelona, Spanien Art des Vortrags: wissenschaftlicher Vortrag | |
| Measuring Customers' Willingness to Pay Accurately: Generalizations from a Meta-Analysis Schmidt, Jonas (05.06.2018) BI-JAMS Thought Leaders' Conference 2018, BI Norwegian Business School, Oslo, Norway Art des Vortrags: wissenschaftlicher Vortrag | |
| Ethical Labeling –How Retailers Can Increase Their Brand And Store Image By Selling Ethical Labeled Private Label Products Steppuhn, Vanessa (25.05.2018) 46th Annual AMS Conference, New Orleans, USA Art des Vortrags: wissenschaftlicher Vortrag | |
| The Roles of Extroversion, Opinion Leadership, and Contribution Margin in Customer Referral Programs Tillmanns, Sebastian (25.05.2017) European Marketing Conference (EMAC), Groningen, Niederlande Art des Vortrags: wissenschaftlicher Vortrag | |
| Drivers of Private Label Purchase Behavior Across Product Categories and Private Label Tiers Tillmanns, Sebastian (25.05.2016) EMAC Conference, Norwegian Business School, Oslo, Norwegen Art des Vortrags: wissenschaftlicher Vortrag | |
| Time Varying Drivers of Private Label Purchasing Tillmanns, Sebastian; Noormann, Philipp (17.10.2014) Tagung Handelsforschung, Universität Trier, Trier, Deutschland Art des Vortrags: wissenschaftlicher Vortrag | |
| A Comparison of the Antecedents of Offline, Online, and Mobile Channel Usage Tillmanns, Sebastian (04.07.2014) EMAC Conference, Universitat de Valencia, Valencia, Spanien Art des Vortrags: wissenschaftlicher Vortrag |