Organisation:
| How Virtual Should the Metaverse Be? The Impact of Exposure To The Physical Reality on Consumers' Perceptions of And Reactions To Virtual Experiences Hennig-Thurau, Thorsten; Freiboth, Philo (23.02.2024) 2024 AMA Winter Academic Conference, St. Pete Beach, FL Art des Vortrags: wissenschaftlicher Vortrag | |
| A wolf in sheep’s clothing? Investigating the differences in users' trust and privacy concerns across three Facebook services. Schmitt, Anja; Kaczinski, Alegra (01.11.2018) 7. Jahrestagung der European Communication Research and Education Association (ECREA 2018), Lugano, Schweiz Art des Vortrags: wissenschaftlicher Vortrag | |
| Social Media's Coming of Age - The Effects of Social Media Marketing Practices on Consumer Mindsets and Firm Success Kaczinski, Alegra; Hennig-Thurau Thorsten; Paul, Michael (24.03.2018) IMRC 2018, Frije Universiteit, Amsterdam, Netherlands Art des Vortrags: wissenschaftlicher Vortrag | |
| Social Media Power in Brand Alliances Kupfer, Ann-Kristin (03.11.2016) Digital Transformation and Value Creation Speaker Series, University of Cologne Art des Vortrags: wissenschaftlicher Vortrag | |
| Let‘s Explore the Power of Big Data Together -- Science-Meets-Industry Panel Kupfer, Ann-Kristin (22.09.2016) BigData.BigMovies -- How Algorithms Transform the Film & TV Industry, Potsdam-Babelsberg Art des Vortrags: praxisorientierter Vortrag | |
| Good Social Media Marketing: The Consumer's Perspective Kaczinski, Alegra (26.05.2016) EMAC 2016, BI Norwegian Business School, Oslo Art des Vortrags: wissenschaftlicher Vortrag | |
| What is the Value of your Brand Alliance Partner’s Social Media Power? Introducing and Testing a Contingency Model Knapp, Ann-Kristin (18.03.2016) Marketing and Behavioral Science Division Seminar, University of British Columbia Art des Vortrags: wissenschaftlicher Vortrag | |
| What is the Value of your Brand Alliance Partner’s Social Media Power? Introducing and Testing a Contingency Model Knapp, Ann-Kristin (16.11.2015) Suffolk Brown Bag Speaker Series, Suffolk University, Boston Art des Vortrags: wissenschaftlicher Vortrag |